In a world of mayhem created by thousands of brands, products and services, if you want to stand out, it’s all about adding that unique touch to whatever you have on offer. Being different and relatable to your customers is something that helps create an attraction. Being online plays an important role in being approachable to customers in the modern times, and your inline presence is a crucial aspect of your marketing strategy. And although you have a variety of ways in which you can plan out your digital marketing, setting up a website is one of the fundamental components of digital marketing.
Although the whole process of getting your website up and running, from the buying of your web address to, choosing a hosting plan to setting up the website can seem really daunting and like an uphill task, once you have really understood the concept of it, and you are familiar with the territory you are going to be working in, then it’s not all so bad. So if you are considering setting up your own website, then here are a few preliminary details you might want to know, in order to get you started.
Buy a domain name:
This is the first hurdle you have to encounter in the process of setting up your website. There are a variety of domain registrars, from whom you can register a domain name of your choice, as long as it doesn’t already exist. A domain will be your address on the internet. It’s the permanent location on the internet where users will be able to find your brand and whatever you advertise. So once you have thought of a unique name for your web page, you have to get started with registering it.
Select a host provider:
A web host is another vital component of setting up your website. A web host is a company which provides the servers on the internet, which store your web address and its contents, making it available to users worldwide, 24 hours a day. They provide you with the space which you need on the internet, allowing you to store your content, and creating means of allowing traffic in the form of internet users to flow into your web page. Again there are a variety of web hosting companies for you to choose from. There are some domain registrars who also offer web hosting services, but if you want to opt for a different web hosting company than your domain registrar, this can also be done. Choosing a host provider is not always based on the cost, but on multiple factors such as uptime guarantee, redundancy, scalability, bandwidth, support, accessibility and so much more.
Choose a hosting plan:
Once you have chosen your host provider, you have to consider the type of hosting you will want to work with. There are namely four different types of hosting you should know about, they are, Shared, Dedicated, VPS and Reseller. Although these are the most popularly used types of website hosting, you will find that there are numerous packages available in the market, and the choices will most likely leave your head spinning. So you will be left with the question of which package to choose. Each of the packages available differ because of the technology that is being used for the server, the level of management offered by the web host, as well as the additional services offered which include technical assistance, firewall protection and email services. So when you are choosing a hosting plan for your website, you have to take into consideration all of the above factors and make a well informed decision.
So when you are considering setting up your very own web page, it’s not simply enough to think of a name for the website, and then get started on it. There are a number of things you have to consider, in order to make sure that you have set it up according to the requirements of your brand. A few questions you can ask yourself to make this task easier include:
- What type of website am I planning to build?
Because the requirement for each website will vary, depending on the technical aspects of the web page.
- Is email hosting a requirement?
Setting up email hosting associated with the domain name of your website is an added bonus you don’t want to miss out on.
- What will be my data requirements?
Depending on the content and the file sizes you are planning to display on your page, as well as the amount of traffic that you are expecting to be coming through to your page, you bandwidth will have to adjusted. If you are planning to have a lot of high quality images, then you will require more storage space and hence more bandwidth, but if you are going to have a more text oriented page then the data you require will be less.
- How technically capable am I?
The beauty of the internet is that anyone can learn something new in just a few steps. But even though the simple things can be learnt, and you will be able to manage them by yourself, there may be complex, technical issues which may require expertise and experience. So you will need your hosting service to include management of your page as well.
Once you have asked yourself these questions and answered them, then it will give you a clearer idea when making your choices regarding web hosting provider and hosting packages. And you will find that the whole process is surprisingly less daunting than you expected.