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Introduction

B2B sales is the abbreviation for business-to-business sales. It refers to companies or salespeople who sell products and services directly to other businesses. This is the opposite of business-to-consumer (B2C) sales, where products and services are sold directly to the consumer. B2B is more complex when compared to B2C.…

Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. This is a broad field that helps to attract customers via mobile devices, on a subway platform, in a video game, or via a smartphone app.…

In the present business landscape, mobile applications play a pivotal role in helping businesses to stay competitive and achieve business growth. Mobile apps have become nearly indispensable in a variety of industries. They extend the reach of your brand while providing myriad benefits associated with handheld devices.…

In the wake of a crisis, the speed at which we operate, our daily routine will suddenly come to a halt & the progress of a software project is not exempt from this predicament. Naturally, businesses would put development projects on hold to weather the storm & wait for a certain degree of normalcy before resuming operation.…

If you haven’t considered taking your business into the digital realm in some way or another, it goes without saying that you are already too late & missing out on a burgeoning space with potential to explode your revenue. A crisis situation can break out without warning and any business would find it imperative to have adequate precautions in place to continue operations & mitigate losses or avoid potential closure during a crisis.…

The rapid advancement in the software industry does not necessarily mean that software systems reach the end of their life quickly. Legacy software becomes obsolete gradually and this could hamper business operations severely. This typically happens intermittently in stages before legacy software becomes so cumbersome to use that it defeats the purpose of developing one in the first place.…

Enterprise software, typically developed by an outsourced software solutions company is different from consumer applications. As the pace of technological development and user expectations continue to grow, the line differentiating consumer and enterprise app design has become virtually nonexistent. User expectations have grown to a level where they expect the interactive and easy-to-use nature commonly found in consumer applications.  …

Technology has evolved from being an enabler of a plethora of digital customer journeys and experiences to a bridge of seamless integrations that facilitate a convenient customer experience. Retailers & E-Commerce vendors no longer have to rely on channels of engagement that work independently of each other.…