Do you believe in love at first sight or the fact that first impressions matter? People make snap judgements every day. These decisions play a huge role in how good design impacts engagement and performance of your website. A popular start-up analogy is that ‘User-Experience (UX) is like a joke’. If you have to explain it, it’s not that good. Here are some interesting facts about what people think when they first visit your website:
- It takes about 50 milliseconds for users to develop an opinion about your website that will decide whether they take a shine towards your website or not (Source: http://www.tandfonline.com/doi/abs/10.1080/01449290500330448)
- It takes 2.6 seconds for a user’s eyeballs to land on that area of a website that most visually impacts their first impression (Source: https://brokenlink.mst.edu/cgi-bin/cgiwrap/brklink/handler.pl/news.mst.edu/2012/02/eye-tracking_studies_show_firs.html)
- Graphical appeal can be assessed within 50 milliseconds further proving the fact that web designers have about 50 milliseconds to make a great first impression (https://research.googleblog.com/2012/08/users-love-simple-and-familiar-designs.html)
Let’s break down the three key takeaways in this article:
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It’s important to invest some time and decent expenditure to find out if your site is popular with relevant focus groups that you find important and significant towards your marketing and sales strategy. It’s important to also stick to simple design and development that people are familiar with. Poor design, navigation style and complicated content create confusion and mistrust towards your website. Therefore, it’s important to create simple, easy to navigate and comprehensible content that a user will find engaging in order, to retain them on your site.
*Image courtesy of www.interaction-design.org
A popular adage and golden rule in the UI design is ‘form follows function.’ The design of an object or a website shouldn’t interfere with the utilitarian purpose of it. For example, a chair is simply designed for the purpose of resting on it. Any ornamental design on the sitting area or an abstract curve will interfere with the functionality of the design.
This rule is fundamental in UI design. Your website should fulfill its purpose of communicating its relevant sales and marketing strategy. The site needs to look good but also be user-friendly too. Therefore, form follows function is important when designing a digital solution for your customer or client. As Steve Jobs said, “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
*Image courtesy of www.aviationbusinessconsultants.com
It takes an average of 2.6 seconds for a user to gain a first impression about your website. Responsive design is the standard for all website development but it’s important to develop your website with minimum load time. Test, test and test further more.
For example, if a delay of 1 second in page load speed can result in a loss of $2.5 million in lost sales every year, this is if your e-commerce store makes $100,000 on a daily basis.
Two important tools you can use to test the page optimization of your website are below:
- https://developers.google.com/speed/pagespeed/insights – This is great tool that gives you handy suggestions about to make your website load much faster
- https://testmysite.thinkwithgoogle.com – This is another awesome tool to test the mobile responsiveness of your website
*Image courtesy of socialmediatoday.com
Think visual not textual. As important as it is to focus on quality written content, it’s also crucial for your website to invest in quality, graphical content that is unique to your business and not just stock imagery freely available on the web.
It’s also important to focus on user-generated content to build trust and engagement on the website via reviews and larger Call-To-Action (CTA) buttons alongside your content.
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One of our recently developed websites; www.prestigegroup.lk made use of these three website principals:
- Simple, unique content that focused on the visual and stunning aspect of the high end automobiles rather than place emphasis on the textual content of the website
- Page load speed on both desktop and mobile was kept at the very minimum to help potential customers and local car aficionados view the latest fleet of BMW, Hyundai and MINI cars
- Attractive CTA buttons that help the website user navigate easily through the website. The entire design and development of the site was to drive two crucial facts to the customer i.e. to educate them about the fleet of automobiles under the prestigious brands of BMW, Hyundai and MINI. We also wanted to encourage potential customers and car enthusiasts to book a test drive via CTA buttons all throughout the site. The latter addresses form follows function where we drove the sales strategy aspect via ‘Book A Test Drive’ option.
If you are looking to develop a user-centric website that adheres to best practices, call us on +94 11 4 388170 for your web requirement or check out our complete portfolio on our website: www.layoutindex.com/portfolio